Case Study How Emmy got 125 million Spotify streams in four weeks to promote "I am Woman"
Announcing songs on TikTok is an essential element in marketing plans for music in the present. For music lovers, the app gives them an insight into the projects the artists have been working on. The artist provides the possibility to gauge the public's interest and interact with people who are interested in a forthcoming album. This marketing stage before saving appears straightforward on paper: create a teaser song on TikTok by using various types of content, receive as many views as you can, and hope that it will be viral. The goal of conversion But there is an important element missing from any pre-save plan which is conversion. Any marketing strategy without the goal of conversion in mind isn't likely to succeed in creating long-term loyal fans. Disruptor Records recognizes that the conversions that result from marketing efforts are essential to break the artist's record. The past was when artists who signed with major labels and independent distributors we...
